Doobster wrote a nice little post this morning, an observation on how many drug commercials he witnessed during a 30 minute TV news program. Check it out.
Direct advertising of pharmaceuticals is a HUGE pet peeve of mine. I have held back from ranting to this topic before because I am afraid that I might not be able to control the vitriol but I feel compelled to touch on this subject today.
I am often presented in clinic with requests for various drugs that patients have seen on TV or in print. It is not unusual for a patient to dig out an advertisement ripped from a magazine for the latest drug and show it to me. “What do you think about this one, Doc?”
How do I address this?
First, I ask the patient to discuss cost with their pharmacist, telling them that if the cost is something they…
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